Monetization

The Like button on X is about to be worth money. Elon Musk announced on Sunday, October 25, 2026, that X is adding a way to send money with a single gesture: press and hold the Like button on a post, and one dollar goes to its author through X Money. “We’re adding long press on like to send someone $1 via X Money,” Musk wrote in a post on the platform.

X is testing a simpler way to pay video creators: show up consistently, post original vertical video, and collect a guaranteed bonus. The new pilot is called the Video Kickstart Bonus, and invited creators who meet its posting target can receive 3,000 dollars, with no requirement to hit a set number of views or engagements.

Getting paid on X works differently now. The platform retired its Creator Revenue Sharing programme on September 7, 2026, and began rolling out its replacement, Original Content Rewards, from September 8. Existing members could apply for the new programme through Creator Studio, and the change redraws both who can earn and what kind of posts actually generate a payout.

X wants creators to treat posting as a business, and it runs two main programs to pay them: revenue sharing and Subscriptions. They work very differently, and most creators who earn on the platform use one or both. Here is how each stands today.