Elon Musk

The Like button on X is about to be worth money. Elon Musk announced on Sunday, October 25, 2026, that X is adding a way to send money with a single gesture: press and hold the Like button on a post, and one dollar goes to its author through X Money. “We’re adding long press on like to send someone $1 via X Money,” Musk wrote in a post on the platform.

Texas voters are watching one of the country's most expensive Senate races unfold in two places at once: at rallies across the state, and in short public posts on X. The platform's owner, Elon Musk, is not a bystander in the contest between Democratic nominee James Talarico and Republican nominee Ken Paxton, the Texas attorney general. He is a participant, posting attacks on Talarico from his own account while his money backs Paxton.

A Colorado appeals court has thrown out a 10 million dollar verdict against X Corp., ruling that a Boulder judge misinterpreted the company's former lease there. The Colorado Court of Appeals reversed the judgment on Thursday, October 22, in a unanimous decision by a three-judge panel, and the case now returns to Boulder.

The posts that hold your attention the longest are about to get a bigger push on X. On Tuesday, October 20, Elon Musk announced two updates to the platform's timeline recommendation system: a new AI ranking model built to predict more accurately how long users will spend on a post, and a new retrieval model trained to surface posts that people read all the way through.

Advertisers on X will soon have to worry about more than whether an ad is accurate. They will also have to worry about whether it looks good enough. In a post on Friday, October 16, Elon Musk announced that all advertising on the platform will be subject to what he called a reasonable aesthetic standard, and that advertisers who fall short could lose the ability to advertise altogether.

Elon Musk made one of the biggest pledges of his career the way he makes most of his announcements now: in a short post on X. Early on Monday, October 19, Musk wrote, "Next year, I will give one of my SpaceX shares to every kid in America. This will be the first of many." No press release, no event, and no follow-up details — just two sentences on the platform he owns, and the post quickly drew widespread attention.

Letting an AI agent spend your money is a very different kind of trust from asking it a question, and that difference was on full display on X on Thursday, October 15.

If you pay for more than one of Elon Musk's products, your billing page just got simpler. On October 12, the company announced The X Subscription, a single plan that brings together the Grok AI assistant, the Grok Bot agent tools, the Cursor coding platform and X Premium under one monthly bill.