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Advertisers on X will soon have to worry about more than whether an ad is accurate. They will also have to worry about whether it looks good enough. In a post on Friday, October 16, Elon Musk announced that all advertising on the platform will be subject to what he called a reasonable aesthetic standard, and that advertisers who fall short could lose the ability to advertise altogether.

The fastest way to talk to Grok Bot just got a little faster. On October 19, Grok Bot's official account on X announced that the service can now be set as an iPhone's Action Button, so a single press starts a voice chat with a user's Bot. "Grok Bot is now one step closer. Set it as your iPhone's Action Button and press it to talk with Bot," the post reads, alongside a short demo video.

Basketball fans who live on X are getting a dedicated home for the new season. The NBA announced on Monday, October 19, that it is launching a new NBA Gametime experience inside X for the 2026-27 season, alongside a wider rollout of its Tap to Watch links, which point fans from a post straight to the live broadcast of a game.

X's new Terms of Service took effect on October 9, 2026, and the most telling change is a short sentence that is no longer there. The previous terms said, in the section that lets X revise the agreement, "The changes will not be retroactive." In the new version, that sentence is gone in both regional texts, according to a line-by-line comparison published by Venpo, which monitors vendor terms.

A scheduling tool that built its name on Twitter threads no longer publishes to X at all. Hypefury, launched in 2019 by co-founders Samy Dindane and Yannick Veys and described by the company as the first scheduler built for Twitter threads, now lists five supported platforms on its pricing page: Bluesky, Threads, LinkedIn, Instagram, and TikTok. X is not among them.

Going live on X no longer has to start and end inside the X app. The platform has launched an updated livestream API, rebuilt from the ground up, that lets third-party video platforms facilitate X streams and gives creators far more control over how a broadcast is set up, run and moderated.

For years, people who wanted to read public posts on X without signing in had a quiet workaround. Nitter, an open-source project, fetched public posts and presented them in a clean, lightweight view, stripping out ads, tracking cookies and heavy scripts. Services such as XCancel were built on top of it, and many readers treated those pages as their front door to the platform.

X has removed more than 13,000 accounts that it says were part of three suspected foreign influence operations aimed at political debate in the United States, announcing the sweep on Wednesday evening ahead of the midterm elections on November 3.

According to the platform, the networks used inauthentic accounts to post and amplify political content aimed at candidates and public figures across the political spectrum. X said it found the accounts through proactive sweeps and investigations under its rules against spam and coordinated inauthentic behaviour.

For years, a dollar sign in front of a ticker symbol was simply a shortcut. Tap a Cashtag on X and a reader could follow the conversation around a stock, an exchange-traded fund or a cryptocurrency. A recent update turns that shortcut into a starting point for action, at least for users in the United States.

X has a new pitch for businesses that have never advertised on the platform: bring a website address, and let the AI handle the setup. X Lift, unveiled at Advertising Week New York on October 6, 2026, is an AI-powered tool in X Ads Manager that turns a business URL into a set of ad options in a few clicks, then builds much of the campaign around them.